Regulations and Compliance
MarTech is your source for marketing regulations and compliance content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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U.S. state data privacy laws: What you need to know
Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January.
Optimization and personalization
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Why marketers must move from retention tactics to customer respect
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
7 weak spots in Google’s defense against DOJ antitrust claims
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
What is identity resolution and how are platforms adapting to privacy changes?
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Meta to restrict data in Business Tools, impacting ad targeting
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Yelp brings antitrust lawsuit against Google
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
European regulators have a seat at the table
Who is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe.
How to choose a data enrichment solution
Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.
Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
IAB Tech Lab releases Data Deletion Request Framework
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
What marketers need to know about the TikTok ban
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
EU launches investigations of Alphabet, Apple and Meta
The first allegations of non-compliance with the Digital Markets Act target three tech giants.
DOJ lays siege to Apple’s walled garden
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
Goodbye to cookies: Digital advertising’s leap in the dark
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
Does your organization need an identity resolution platform?
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Google sued for $2.27 billion by European publishers
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
EU Digital Services Act now applies to all but the smallest businesses
The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience.
Prioritize compliance for marketing success
In this webinar, learn how to set the stage for your new era in campaign excellence.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Marketing artificial intelligence (AI)
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
The Google anti-trust trial: A deep dive into the details
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Norway orders Meta to stop collecting and using personal data
The Norwegian order is the latest of several actions by European nations over privacy violations.
Data clean rooms: A beginner’s guide
Here's how enterprises are using data clean rooms to improve the return on their customer data investments.
EU approves US data sharing accord
The new pact gives EU citizens more control over US companies' use of their personal data and averts the potential for a costly disruption.
EU’s ruling against Facebook a big blow to first-party data usage
Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.